Busta Rhyme: More Bang For Your Buck

 

By Vic Everett LOS ANGELES, California -- Busta Rhymes has risen from neighborhood emcee to the Earl of Hip-Hop, but with many of his goals still on tap, this worldwide figure still has quite a ways to go before his house is in order.

Busta Rhymes is positioning himself to become an undeniable force in the world of business.

It's a sunny afternoon outside a bustling record store in Southern California, yet despite the number of people carrying small bags filled with musical treats, many young customers were buying Busta Rhymes latest CD, The Big Bang, by the armful -- which caught major retailers off guard.   Music fans are feeling the singles Busta has dropped thus far, and are even bumping joints like "Been Through the Storm," featuring soul legend Stevie Wonder and "In The Ghetto," a remake of sorts that offers vocals by the late Rick James. In fact, the latter song currently receives massive air play on popular radio stations nationwide. Still, after several full-length projects, perhaps the newly buffed out emcee is entitled to a create a bona fide classic. Busta, pictured above, strikes a serious pose. Past collaborations with Janet Jackson, P. Diddy and Sean Paul birthed platinum hits for Busta, but with The Big Bang, the artist said he's firmly standing upon the merits of his own talent.   CONTINUE