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“Close your eyes...and picture different colors..." -- Common

The most important part of being an artist, however, is making a good record. Serious artists purposely cut tour life short so they can develop new sounds and styles, taking time out to drop jewels on other artists joints in the process. When you take to much time off to make a record you gotta get back into the swing of things. You have to keep writing and recording because you’re building up your confidence and yourself.

Fans of Common may just agree with his way of doing things, particularly now when the rap music market is so popular. If Nelly can create such a stir in the pop market using grammar school-inspired harmonies, it stands to reason that Common can create the same level of excitement in the rap industry by using clever lyrics.

Present-day pop/rap crossover artists enter a different scene compared to Common’s emergence into the music industry several years ago with his 1992 debut disc Can I Borrow a Dollar?

That effort was praised for its down-to-earth vibe and intelligent rhymes, but the unapologetic middle-class sensibilities conveyed on Common's second album, 1994's Resurrection, which yielded the hit "I Used to Love H.E.R.," earned him respect from music critics and fans alike. Although “I Used to Love H.E.R” was burning up college play lists around the country, the public in general had no idea who recorded the track. Worse still, many didn’t care.


One year later the single exploded, launching the career of Common into another dimension. Nevertheless, it makes you wonder if Common is bothered that people hang on to that one song instead of focusing on other gems Common has out there.

“In a sense,” he begins “you always want [people] to move on and listen to what you have out now. But I think the first song that captures the mind of fans, they’ll always love that track more than anything you do because it was their first glimpse of the group. I think for the most part people open their minds to our [music].”

 

Common takes time to pose for photographers at an ASCAP music publishing function, top pic, and looks to peer into the minds of readers, above photo.

He would redouble his efforts, and eventually get through the recording process with a product that any rap fan would enjoy. BE is the wild experience Common always hoped it would become.

"I'm at a new place in my life so I felt a certain amount of freedom, peace and enjoyment while I was making this album," Common said.

 

BACK TO COMMON

 

 

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